Director Iggi Ogard blends lovely magical realism and vibrant sense of visual humor, with a contemporary, international and cool awareness, applying it to a wide range of projects, resulting in work that can cover, cross over, and combine every genre with ease. She treats every project with a sense of professionalism and carefully calculated vision, creating innovative and visually stunning films, commercials, music videos, on-air promotions, and more. She thrives in the fantastical and quirky dark comedy genres, and pays special attention to costumes and set design.
Her recent award-winning dark comedy/fantasy short film, 'A Real Adventure,' is currently generating buzz on the festival circuit at present. Additionally, she recently completed a series of carnivalesque commercials for Stellar Moto Brand, one of them featuring daredevil Jesse Holmes from Eagles of Death Metal being shot out of a cannon.
Iggi grew up in a loving family in a small fishing village on an island off the west coast of Sweden, raised on the tales of The Brothers Grimm, Viking folklore and gruesome fishermen stories from both her grandfathers. At an early age she became obsessed with 1940’s Hollywood musicals - it wasn’t unusual for 9 year old Iggi to close the doors to the living room, turn the lights down low, spin some of her parents Easy Listening vinyl records and concoct some wild Busby Berkley inspired dance numbers…solo.
Dark Nordic superstition, the harsh landscape - and equally harsh people, combined with a deep rooted fear of trolls hiding under the bed, reveal the roots of her visual vernacular. Enticed by the new wave and goth movement, she moved to London and was wowed by the vibrancy, inclusivity and tolerance of the city and quickly made it her hometown. To pay for the hair products needed to maintain her then big hair, she worked behind the bar in the legendary club Alice in Wonderland, with a clientele featuring the likes of Joe Strummer, Dr & The Medics, Zodiac Mindwarp, and Sigue Sigue Sputnik…
Iggi attended the renowned Chelsea College of Art and Design in London and followed up with a degree in Contemporary Media Practice at the University of Westminster.
Throughout her filmmaking career Iggi has split her time as a director with working as a writer/producer/director/editor for numerous major television networks such as Bravo, BSkyB, Discovery, TBS, Nickelodeon, FX, and E! Entertainment to name a few. Notably, she has collaborated with Academy Award-winning actor/director Gary Oldman on various projects. She also edited "Take Flight," a playful documentary about Mr Oldman directed by Juliet Landau, and more of her editing skills can be seen on the critically acclaimed documentary about the controversial Russian punk band Pussy Riot, produced by Lyndon Chubbuck.
She also directed and edited 'Beautiful Dead Things,' a short film that achieved success at festivals in Cannes, Toronto, and Houston - now available on Amazon Prime. In January 2020 Iggi was honored to be recognized as one of the Top 10 Filmmakers of the Decade by Diversity in Cannes. With a proven track record of delivering captivating visuals and compelling storytelling, Iggi’s work continues to resonate with audiences worldwide, solidifying her reputation as a talented and influential filmmaker.